Impact of Social Websites Testimonials on the Career Choices of Post-Millennials and Millennials in the IT Industry: A Comparative Analysis

Milind B. Bhore and Poornima Tapas
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Milind B. Bhore: Symbiosis Institute of Business Management, Symbiosis International University (Deemed), India
Poornima Tapas: Symbiosis Institute of Business Management, Symbiosis International University (Deemed), India

International Journal of E-Adoption (IJEA), 2023, vol. 15, issue 1, 1-16

Abstract: This article seeks to understand how social website testimonials have been impacting the career choices of post-millennials and millennials and comparison between the two generations have been done to suggest improvements to organizations to help attract and retain the said talent. This research shall help determine whether social websites testimonials and its usage has been having a significant impact on career choices of post-millennials and millennials with focus on post-millennial talent. It shall add to the existing body of knowledge. The current hiring strategies, policies, and processes had been designed to attract millennials. With the entry of post-millennials, a need to redefine them has been felt now. This research aims to ascertain the impact being made on their career choices and would help organizations in redefining their hiring strategy, processes, and systems.

Date: 2023
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