Measuring the Acceptance of Internet Technology by Consumers

Donald L. Amoroso and Scott Hunsinger
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Donald L. Amoroso: Kennesaw State University, USA
Scott Hunsinger: Appalachian State University, USA

International Journal of E-Adoption (IJEA), 2009, vol. 1, issue 3, 48-81

Abstract: This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in using the Internet. We found that attitude toward using the Internet acts as a strong predictor of behavioral intention to use, and actual usage of Internet technologies. Future researchers can use the resultant instrument to test how consumers adopt and accept Internet-based applications.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jea000:v:1:y:2009:i:3:p:48-81

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