Usability Testing of an Interactive Online Movie Download Service: A HCI Study

Ashok Darisipudi, Sushil K. Sharma, Jeff Zhang, Tom Harris and Sheila Smith
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Ashok Darisipudi: Kohl's Departmental Stores, Menomonee Falls, WI, USA
Sushil K. Sharma: Miller College of Business, Ball State University, Muncie, IN, USA
Jeff Zhang: Miller College of Business, Ball State University, Muncie, IN, USA
Tom Harris: Miller College of Business, Ball State University, Muncie, IN, USA
Sheila Smith: Miller College of Business, Ball State University, Muncie, IN, USA

International Journal of E-Adoption (IJEA), 2013, vol. 5, issue 4, 48-71

Abstract: The Human-Computer Interaction (HCI) is gaining momentum as more and more people increasingly are using technology tools and devises for their daily activities. Users expect highly effective and easy-to-learn interfaces and developers and designers now realize the crucial role the users' interface plays. HCI and System Usability design have greater significance in media use as the usability problems can adversely affect the large population of users depending on the overall usability of system design and the user interface design. This study is conducted to get rich and detailed feedback of users' personal experiences and usability of a new movie download software application and subscription service. This is achieved by a different approach of using eye-tracking methodology in conjunction with usability software for usability testing. Study gave rich information of quantitative data from eye-tracking and usability software for better analysis of the product.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jea000:v:5:y:2013:i:4:p:48-71

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International Journal of E-Adoption (IJEA) is currently edited by Hayden Wimmer

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