Reasons for Avatar Gender Swapping by Online Game Players: A Qualitative Interview-Based Study

Yu-Jen Chou, Shao-Kang Lo and Ching-I Teng
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Yu-Jen Chou: Department of Business Administration, Ming Chuan University, Taipei, Taiwan
Shao-Kang Lo: Department of International Trade, Chinese Culture University, Taipei, Taiwan
Ching-I Teng: Chang Gung University, Gueishan, Taiwan

International Journal of E-Business Research (IJEBR), 2014, vol. 10, issue 4, 1-16

Abstract: Players of massively multiplayer online role-playing games (MMORPG) frequently select avatars of the opposite gender, a phenomenon known as gender swapping. While this phenomenon is widely recognized, little is known about the underlying reasons. This study thus examines why players use opposite-gender avatars. Heterogeneity sampling is used to maximize information completeness. Data are obtained from interviews with 21 MMORPG players in Taiwan. The core theme identified is “increased enjoyment”, which itself integrates six more specific themes or aspects (social interaction, harassment avoidance, obtaining free gifts, fooling others, fantasy experiences and playing superior avatars) through which players derive increased enjoyment from game playing with gender-swapped avatars. This exploratory work creates a foundation for future research to develop and test hypotheses linking gender-swapping with player psychology or behavior.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:10:y:2014:i:4:p:1-16

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