Play on Demand: Why Do Players Play the Mobile Games They Do

Brian McCauley, Giovanni Merola and Sarah Gumbley
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Brian McCauley: RMIT University, Ho Chi Minh City, Vietnam
Giovanni Merola: Xi'an Jioatong Liverpool University, China
Sarah Gumbley: RMIT University, Ho Chi Minh City, Vietnam

International Journal of E-Business Research (IJEBR), 2017, vol. 13, issue 4, 37-54

Abstract: Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model that can offer explanations towards understanding why players play the mobile game they play most frequently.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:13:y:2017:i:4:p:37-54

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