Utilitarian and Hedonic Customer Benefits of e-Insurance: A Look at the Role of Gender Differences

Saïd Aboubaker Ettis and Mohamed Mabrouk Haddad
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Saïd Aboubaker Ettis: College of Business, University of Jeddah, Jeddah, Saudi Arabia
Mohamed Mabrouk Haddad: ISGG, University of Gabes, Gabès, Tunisia

International Journal of E-Business Research (IJEBR), 2019, vol. 15, issue 1, 109-126

Abstract: The e-insurance adoption is an important issue that remains poorly investigated in academic research. E-insurance offer customers the possibility to obtain the most of insurance services at home, such as subscribing via the Internet to a contract of insurance, viewing and managing insurance contracts, and performing simulations. This study examined the influence of consumers' perceived benefits on their attitude toward e-insurance and its subsequent impact on behavioral intentions. The moderating effects of gender were also assessed. A survey was used for data collection. The proposed model was tested through the structural equation modeling SEM-PLS approach. Results showed that perceived hedonic and utilitarian benefits were significantly related to attitudes toward e-insurance, which was a prominent predictor of the behavioral intention to use e-insurance. This positive relationship was moderated by gender. The findings might provide insurance companies' decision-makers with information that could be useful in designing e-insurance systems and attracting customers to e-insurance.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:15:y:2019:i:1:p:109-126

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International Journal of E-Business Research (IJEBR) is currently edited by Mohammad Nabil Almunawar

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