An Investigation of the Factors That Motivate Users to Participate in Online Communities

Mohammad Al Khasawneh, Ola A. Al Hadeed, Tariq Abdrabbo, Mohammad Yousef Abu Hashesh and Muhammad Al-Abdullah
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Mohammad Al Khasawneh: Princess Sumaya University for Technology, Jordan
Ola A. Al Hadeed: Princess Sumaya University for Technology, Jordan
Tariq Abdrabbo: Princess Sumaya University for Technology, Jordan
Mohammad Yousef Abu Hashesh: Princess Sumaya University for Technology, Jordan
Muhammad Al-Abdullah: University of Tampa, USA

International Journal of E-Business Research (IJEBR), 2021, vol. 17, issue 1, 1-16

Abstract: The objective of this research is to contribute to the understanding of the online community by empirically examining the major factors motivating online community members to participate and actively contribute to their communities. In pursuing this endeavor, a comprehensive conceptual model of motivations that drive online community participation is developed based on an extensive revision of the existing relevant literature. However, modest research had been conducted to understand the online participant's motivation to participate in online communities. Thus, the current research model will enhance understanding and add to the relevant existing knowledge by categorizing digital user's motivation to participate in online communities, through the employment of Maslow's hierarchy of needs theory and Herzberg's two-factor theory. The paper used a deductive methodological approach adopted.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:17:y:2021:i:1:p:1-16

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