E-Commerce Adoption Among Micro, Small, and Medium Enterprises in Brunei Darussalam

Mohammad Nabil Almunawar, Anizzah Auzzali, Nur‘Amalina Haji Oseli and Wan Zaleha Ariff Md Zain Ariff
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Mohammad Nabil Almunawar: Universiti Brunei Darussalam, Brunei
Anizzah Auzzali: Universiti Brunei Darussalam, Brunei
Nur‘Amalina Haji Oseli: Universiti Brunei Darussalam, Brunei
Wan Zaleha Ariff Md Zain Ariff: Universiti Brunei Darussalam, Brunei

International Journal of E-Business Research (IJEBR), 2022, vol. 18, issue 1, 1-18

Abstract: The advancement of the Internet has enabled firms including micro, small and medium-sized enterprises (MSMEs) in Brunei Darussalam (Brunei) to adopt e-commerce. E-commerce has helped firms to easily buy and sell their products or services online. The advancement of the Internet and e-commerce has brought many benefits to the firms especially the MSMEs as it could help to reduce cost, enhance the firm's relationship with their customers and/or suppliers and increase business opportunities. To stay competitive, MSMEs must be aware of the potential benefits that e-commerce could bring. Moreover, before the firms have decided to adopt e-commerce, there are several factors that they should consider. This study aims to find out the factors that could affect the MSMEs' decision to adopt e-commerce by applying the technology-organizational-environmental (TOE) framework.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:18:y:2022:i:1:p:1-18

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