Integrating the Internet of Things Into E-Commerce: The Role of Trust, Privacy, and Data Confidentiality Concerns in Consumer Adoption

Winnie Ng Picoto, Joana Carlota Abreu and Patricia Martins
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Winnie Ng Picoto: ISEG, University of Lisbon, Portugal
Joana Carlota Abreu: ISEG, University of Lisbon, Portugal
Patricia Martins: ISEG, University of Lisbon, Portugal

International Journal of E-Business Research (IJEBR), 2023, vol. 19, issue 1, 1-18

Abstract: The emergence of the internet of things (IoT) is changing the behavior of people, companies, and their businesses. The IoT can enhance e-commerce by reducing the gaps between the virtual and physical worlds. Although the integration of the IoT into e-commerce has several positive effects, security concerns are greater in the IoT context than in traditional e-commerce settings. The proposed research model is based on the unified theory of acceptance and use of technology 2 (UTAUT2) along with trust, privacy, and confidential data concerns to explain the intention to use the IoT in e-commerce. The authors developed a questionnaire and received a total of 328 responses. The results show that among the IoT security factors, trust and privacy are significant determinants of the intention to use the IoT in e-commerce.

Date: 2023
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