Spam, Spim, and User Perceptions of E-Mail and Instant Messaging Usefulness

Troy J. Strader, Philip A. Houle and Sridhar N. Ramaswami
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Troy J. Strader: Drake University, USA
Philip A. Houle: Drake University, USA
Sridhar N. Ramaswami: Iowa State University, USA

International Journal of E-Business Research (IJEBR), 2005, vol. 1, issue 4, 51-57

Abstract: This article investigates the effect of unsolicited electronic messages, also known as spam and spim, on perceptions of e-mail and instant messaging usefulness. It is hypothesized that spam and spim should have a negative effect on electronic communication system usefulness, but the survey findings do not support this. Users seem to have coped with spam and spim through a combination of technical and non-technical solutions. The implications of these findings are discussed from the perspective of researchers, marketers, electronic communication service providers, and public policy.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:1:y:2005:i:4:p:51-57

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