EBBSC: A Balanced Scorecard-Based Framework for Strategic E-Business Management
Fen Wang and
Guisseppi Forgionne
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Fen Wang: University of Maryland, Baltimore County, USA
Guisseppi Forgionne: University of Maryland, Baltimore County, USA
International Journal of E-Business Research (IJEBR), 2007, vol. 3, issue 1, 18-40
Abstract:
E-business is far more about strategy than technology, and the strategy of e-business is very important in today’s dynamic and competitive environment. In this article, we describe a balanced scorecard-based framework in detail and discuss its potential e-business uses. This framework enables e-business managers to plan and allocate resources more effectively and align strategic objectives with performance results. It also provides a stable point of reference for e-businesses to understand and manage the fundamental changes introduced by e-business initiatives.
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:3:y:2007:i:1:p:18-40
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International Journal of E-Business Research (IJEBR) is currently edited by Mohammad Nabil Almunawar
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