Measuring e-Commerce Technology Enabled Business Value: An Exploratory Research

M. Adam Mahmood, Leopoldo Gemoets, Laura L. Hall, Francisco J. López and Ritesh Mariadas
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M. Adam Mahmood: University of Texas at El Paso, USA
Leopoldo Gemoets: University of Texas at El Paso, USA
Laura L. Hall: University of Texas at El Paso, USA
Francisco J. López: Macon State College, USA
Ritesh Mariadas: University of Texas at El Paso, USA

International Journal of E-Business Research (IJEBR), 2008, vol. 4, issue 2, 48-68

Abstract: While a plethora of anecdotal evidence exists, there is little empirical evidence on the value-creating potential of e-commerce technologies. The present research investigates whether firms using e-commerce technologies are successful in generating business value and, if so, what e-commerce drivers determine success and how to best use these drivers. This work shows how diffusion theory can be used to analyze the wide-spread utilization of e-commerce technologies and how they create business value. It presents an exploratory model of e-commerce business value grounded in information technology (IT) business value and productivity literature. We use a sample from more than 550 company executives, identified as innovative and successful users of IT.

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:4:y:2008:i:2:p:48-68

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