Product Choice and Channel Strategy for Multi-Channel Retailers

Ruiliang Yan and John Wang
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Ruiliang Yan: Indiana University Northwest, USA
John Wang: Montclair State University, USA

International Journal of E-Business Research (IJEBR), 2009, vol. 5, issue 3, 78-99

Abstract: With the explosive growth of online sales, multi-channel retailers are increasingly focused on finding ways of integrating the online channel with traditional retail stores. The need for the development of effective multi-channel strategies is strongly felt by the retailers. The present research normatively addresses this issue and using a game theoretic approach, derives optimal strategies that maximize profits under different competitive market structures. Managerial implications are discussed and probable paths of future research are identified.

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jebr00:v:5:y:2009:i:3:p:78-99

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