Who Plays Games Online?: The Relationship Between Gamer Personality and Online Game Use

Ching-I Teng, Shih-Ping Jeng, Henry Ker-Chang Chang and Soushan Wu
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Ching-I Teng: Graduate Institute of Business and Management, Chang Gung University, Taoyuan, Taiwan
Shih-Ping Jeng: Department of Shipping and Transportation Management, National Taiwan Ocean University, Keelung, Taiwan
Henry Ker-Chang Chang: Graduate Institute of Business and Management, Chang Gung University, Taoyuan, Taiwan
Soushan Wu: College of Management, National Taiwan Normal University, Taipei, Taiwan

International Journal of E-Business Research (IJEBR), 2012, vol. 8, issue 4, 1-14

Abstract: Online games have become increasingly popular computer applications, raising the question of who plays them. Thus, the present study investigates the relationship between gamer personality and online game use as well as the potential links between online game use and gamer demographic variables. The sample consisted of 1633 Taiwanese online gamers. This study used confirmatory factor analysis to assess measurement reliability and validity. The hypotheses were tested using regression analyses. Analytical results indicated that online game use is positively related to gamer openness and agreeableness but negatively related to gamer conscientiousness and emotional stability. Moreover, being male and having a high income were associated with higher levels of online game use. The results increase the knowledge on the link between personality and online gaming behaviour.

Date: 2012
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