Fresh Food Online Supermarket Development Study

Xie Xiang, Liu Jiashi, Guan Zhongliang and Ke Xinsheng
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Xie Xiang: School of Economics and Management, Beijing Jiaotong University, Haidian, Beijing, China
Liu Jiashi: School of Economics and Management, Beijing Jiaotong University, Haidian, Beijing, China
Guan Zhongliang: School of Economics and Management, Beijing Jiaotong University, Haidian, Beijing, China
Ke Xinsheng: School of Economics and Management, Beijing Jiaotong University, Haidian, Beijing, China

Journal of Electronic Commerce in Organizations (JECO), 2014, vol. 12, issue 2, 14-30

Abstract: The preservation of fresh food is difficult, so the problems of food safety and the waste of it are very serious. The development of Fresh food online supermarkets will contribute to solve the problem. On the basis of describing the concept, scope and development status of fresh food, the development advantage and disadvantage of fresh food online supermarket is analyzed by SWOT method, future development analysis of the fresh food online supermarkets is been done. Predictive analysis of the future development of the fresh food online supermarkets mainly includes the spread of the fresh food online supermarkets, price transparency, food quality changes, fresh food cold chain logistics improvement and goods consumption evaluation. The relevant suggestions could promote the rapid and healthy development of the fresh food online supermarkets.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:12:y:2014:i:2:p:14-30

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