Study of CSF in China's B2C E-Commerce Based on Expert Evaluation

Xinsheng Ke and Qi Sun
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Xinsheng Ke: School of Economics and Management, Beijing Jiaotong University, Haidian, Beijing, China
Qi Sun: School of Economics and Management, Beijing Jiaotong University, Haidian, Beijing, China

Journal of Electronic Commerce in Organizations (JECO), 2014, vol. 12, issue 2, 31-45

Abstract: E-commerce changed the habits of the customers in recent 10 years. Analyzing the changes in customer's demand and the characteristics of e-commerce in China more and more companies commit to the war online. Making scientific quantitative analysis on the factors to each other, the quantitative index system provides a broad prospect for development. What's more, in order to solve the implementation of China's B2C e-commerce, the problem that is badly in need of solving in more fierce market competition currently. Based on the expert evaluation, this paper puts forward the critical factors in China's B2C e-commerce system, using numerical method to construct ISM, so that the CSFs can be got,namely it will be easier for the decision makers to catch the important points during the process.At last the instance of Jingdogn can be the perfect model for the strategies and the CSFs in practice.

Date: 2014
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