Utilising Modified UTAUT to Understand Students' Online Shopping Behaviour: A Case of E-Retail Co-Operative Website in Malaysia

Shahizan Hassan, Rashdan Rashid and Feng Li
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Shahizan Hassan: Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, Malaysia
Rashdan Rashid: Othman Yeop Abdullah Graduate School of Business, Universiti Utara Malaysia, Sintok, Malaysia
Feng Li: Cass Business School, City University London, London, UK

Journal of Electronic Commerce in Organizations (JECO), 2015, vol. 13, issue 4, 74-90

Abstract: This study determines the impact of UTAUT on online shopping behavior among polytechnic students. It also studies the significance of self-efficacy and anxiety on the students' behavioral intention of using e-retail website. It provides an empirical test of three forms of self-efficacy and anxiety towards behavioral intention to shop online. The research subjects were 91,830 polytechnic students from 33 polytechnics in Malaysia. The sampling procedure employed is a multi-stage cluster probability sampling. The questionnaires were distributed to 500 students at five polytechnics. Seven hypotheses were tested during data analysis. Performance expectancy, effort expectancy, social influence, self-efficacy, internet self-efficacy, computer self-efficacy and online shopping self-efficacy were found to have strong significant relationship with behavioral intention. While facilitating condition shows a significant relationship towards user acceptance, internet anxiety and online shopping anxiety have a weak significant relationship towards behavioral intention.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:13:y:2015:i:4:p:74-90

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