Cultural Tourism O2O Business Model Innovation: A Case Study of CTrip

Chao Lu and Sijing Liu
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Chao Lu: School of Economics and Management, Beijing Jiaotong University, Beijing, China
Sijing Liu: School of International Business, Beijing Foreign Studies University, Beijing, China

Journal of Electronic Commerce in Organizations (JECO), 2016, vol. 14, issue 2, 16-31

Abstract: It is absolutely not an accidental phenomenon that the development of Internet overlaps with boom of business model research. The emergence of the Internet has greatly promoted the development and study of business models. This paper focuses on exploration of O2O business model innovation by analyzing the main types, evolution and driving factors of Chinese Internet business model, taking Ctrip as the example. From the social prospective, O2O business model improves value and feeling of the customer experience as well as the operational efficiency of the enterprise value chain and utilization efficiency of social resources. This paper has also put forward what Ctrip can enlighten the development of tourism enterprises.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:14:y:2016:i:2:p:16-31

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