The Determination of User Satisfaction with Personal Internet Banking Services in the Context of Australia

Padid Akbarzadeh Gharib
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Padid Akbarzadeh Gharib: Department of Science and Technology, Assumption University, Bangkok, Thailand

Journal of Electronic Commerce in Organizations (JECO), 2016, vol. 14, issue 3, 57-79

Abstract: Based on previous studies a theoretical framework of the determinants of an individual's satisfaction using Personal Internet Banking services is formulated incorporating information system success factors complemented by elements of behavioral and environmental uncertainties (multidimensional trust and perceived risk). Data was collected using an online self-administered questionnaire from a sample of 370 users in Australia and analyzed in order to determine the relationships among factors that have significant causal effects on customer satisfaction. The results confirm the importance of some of the factors reported in previous studies but also reveal unreported significant direct and indirect causal effects on customer satisfaction. Practical conclusions provide new perspectives for Australian banks on keeping customers highly satisfied with online banking services, as the main objective of this study.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:14:y:2016:i:3:p:57-79

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