Exploring Factors that Lead to People Watching Professional Soccer on Television

Alan D. Smith and Steve R. Clinton
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Alan D. Smith: Department of Management and Marketing, Robert Morris University, Pittsburgh, PA, USA
Steve R. Clinton: Department of Marketing, Robert Morris University, Pittsburgh, PA, USA

Journal of Electronic Commerce in Organizations (JECO), 2016, vol. 14, issue 4, 66-95

Abstract: The purpose of this study is to examine and determine factors that lead to increased television ratings for soccer in the U.S. The study primarily focuses on fantasy soccer participation, involvement in soccer, presence of a local professional team, and social media interaction. After providing a brief history of soccer television ratings in the U.S., a conceptual model based on these factors is developed and explained. The factors of this conceptual model are tested through statistical analysis. Based on these results, the model provides recommendations and conclusions for soccer decision makers to increase television ratings in the future, which ultimately will drive and increase the bottom line of all parties involved.

Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:14:y:2016:i:4:p:66-95

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