Stakeholders' Views on Self-Regulation to Protect Consumers in E-Retailing

Huong Ha
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Huong Ha: UONS, Jln Bukit Ho Swee, Singapore

Journal of Electronic Commerce in Organizations (JECO), 2017, vol. 15, issue 3, 83-103

Abstract: This article explores the views of e-consumers, e-retailers and other stakeholders (government agencies, industry and consumer associations), regarding self-regulation to protect e-consumers. Primary data were collected from three web-based surveys. A total of 166, 28 and 20 responses from e-consumers, e-retailers and other stakeholders, respectively, were collected. Descriptive statistics and content analysis were used to analyse the data. The findings suggest that e-consumers and other stakeholders did not favour self-regulation, whereas as e-retailers preferred to adopt self-regulation to protect e-consumers.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:15:y:2017:i:3:p:83-103

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