Measurement of Grid Mobile Commerce Process Based on Users

Dan Chang, Xiaoling Ji and Yunfang Ma
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Dan Chang: Beijing Jiaotong University, School of Economics and Management, Beijing, China
Xiaoling Ji: Beijing Jiaotong University, School of Economics and Management, Beijing, China
Yunfang Ma: Beijing Jiaotong University, School of Economics and Management, Beijing, China

Journal of Electronic Commerce in Organizations (JECO), 2017, vol. 15, issue 4, 24-38

Abstract: Aiming at defects of traditional mobile commerce process, grid management thoughts are applied in its optimization. Grid mobile commerce process measure model is put forward on the basis of mobile commerce process which studying from users' point and according to DIT (the Distance of Information-state Transition). Shopping online by mobile phone has been done in ways of traditional mobile commerce process and grid mobile commerce process respectively according to usual shopping on-line habits. Those two shopping' DIT values are measured and results are compared based on DIT theory. In conclusion, the measurement method provides a quantitative analysis thought on grid mobile commerce process, meanwhile, comparison results show that grid mobile commerce process constructed is superior to traditional mobile commerce process from a user's experience point of view.

Date: 2017
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