The Innovation of Online Music Business Model From the Perspective of Industrial Value Chain Theory

Chao Lu and Jialu Chang
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Chao Lu: School of Economics and Management, Beijing Jiaotong University, Beijing, China
Jialu Chang: School of Economics and Management, Beijing Jiaotong University, Beijing, China

Journal of Electronic Commerce in Organizations (JECO), 2019, vol. 17, issue 2, 1-15

Abstract: The emergence and development of online music have brought a great update to traditional music industrial value chain. As consumers know, record sales, media dissemination, and peripheral income like concerts are three major sources of income of traditional music industry. Compared with that, the music industry now possesses an extensive consumer group, a new growth point, and a new development direction. Meanwhile, as laws and business rules of online music industry improving, the new online music business model need to be established. Based on value chain theory, this article sets up a brand new online music business model and analyzes the operation strategy, and services mode of the business model applying internet thinking.

Date: 2019
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