Applying Fuzzy Clustering to Examine Marketing Strategy of Tourism Brand in Mobile Internet Era

Yuping Jin
Additional contact information
Yuping Jin: Department of Mathematics, Mudanjiang Normal University, Mudanjiang, China

Journal of Electronic Commerce in Organizations (JECO), 2019, vol. 17, issue 2, 29-41

Abstract: Mobile internet technology is the development of modern communication technology and internet technology, which guides the progress of modern communication and the information field. It enables most users to access the internet easily with just a mobile phone through a powerful and convenient mobile network. Compared with the traditional ways of television advertising and television broadcasting, there is a clear advantage to expand the development of tourism by using the mobile internet. Therefore, it is important to study the development of tourism industry in the context of the mobile internet era. Based on the analysis of the characteristics of mobile internet, and its impact on the tourism industry, this article uses the intelligent push algorithm based on fuzzy K-means clustering to construct the similarity matrix. Then, the efficiency is pushed, and reasonable information is sent to users by the calculated degree of interest. In this way, people can realize a more perfect tourism development strategy based on the background of the mobile internet era.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/JECO.2019040103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:17:y:2019:i:2:p:29-41

Access Statistics for this article

Journal of Electronic Commerce in Organizations (JECO) is currently edited by Pedro Isaías

More articles in Journal of Electronic Commerce in Organizations (JECO) from IGI Global
Bibliographic data for series maintained by Journal Editor ().