Structural Equation Modelling of the Factors Influencing the Adoption of E-Commerce in Saudi Arabia: Study on Online Shoppers
Abdullah Saleh Alqahtani,
Robert Goodwin and
Denise de Vries
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Abdullah Saleh Alqahtani: Deanship of Common First Year, Self-development Skills Department, King Saud University, Riyadh, Saudi Arabia
Robert Goodwin: School of Computer Science, Engineering and Mathematics, Flinders University, Adelaide, Australia
Denise de Vries: Flinders University, Adelaide, Australia
Journal of Electronic Commerce in Organizations (JECO), 2019, vol. 17, issue 4, 58-78
Abstract:
This article presents findings from a study examining the diffusion and adoption of e-commerce in Saudi Arabia. Although the country has the largest and fastest growing information and communication technologies (ICT) sector in the Arab region, growth in e-commerce activities has not progressed at a commensurate rate. In general, e-commerce online shopping has not kept pace with the global growth of online retailing. The authors have conducted research to identify and explore key issues that influence e-commerce in Saudi Arabia in deciding whether or not to adopt online channels. As part of a larger research project using mixed methods, this article focuses on a quantitative analysis of responses obtained from a survey of the online shopping users in Saudi Arabia.
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:17:y:2019:i:4:p:58-78
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