Blockchain Technology in the Fashion Industry: Virtual Propinquity to Business

Harjit Singh, Geetika Jain, Nishant Kumar, Loha Hashimy and Archana Shrivastava
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Harjit Singh: Symbiosis International (Deemed), India
Geetika Jain: Keele University, UK
Nishant Kumar: CHRIST University, India
Loha Hashimy: Universitat Autònoma de Barcelona, Spain
Archana Shrivastava: Jaypee Business School, Jaypee Institute of Information Technology, Noida, India

Journal of Electronic Commerce in Organizations (JECO), 2022, vol. 20, issue 2, 1-21

Abstract: The concept of fashion has been coupled with technology, where technology has become the protagonist. The transparency between an organization and a customer works as a catalyst, and the customer has taken a more mainstream role. With blockchain technology, companies can reconnect with customers and customers can track the journey of a product from its raw materials to the finished goods. The primary focus of the study is on services and data collected from the following sectors, namely fashion, apparel, and online platforms. The author's main goals are (1) to illustrate an overview of how big data is transforming the service industry, especially the fashion and design sector, and (2) to present various mechanisms adopted in the service industry. The study aims to investigate a model that fits through EXT-TAM and uses additional attributes of blockchain technology with a special reference to fashion apparel. The findings of this study depict a model, where PEOU, PU, and attitude are the major constructs and present a win-win scenario for both the customer and the organization.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:20:y:2022:i:2:p:1-21

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