A Study of the Effect of AI-Generated Image Recommendation Services on Purchasing Intentions for Online Shopping

Wu Tsaiyi, Youssef Tliche, Nadia El Nemr, Diana El Nemr and Hamdi Radhoui
Additional contact information
Wu Tsaiyi: EM Normandie, France
Youssef Tliche: EM Normandie, France
Nadia El Nemr: ICD Business School, France
Diana El Nemr: EM Normandie, France
Hamdi Radhoui: IES Business School, France

Journal of Electronic Commerce in Organizations (JECO), 2025, vol. 23, issue 1, 1-30

Abstract: The integration of artificial intelligence (AI) into online platforms has revolutionized the co-creation landscape, particularly in the fashion industry, where AI designers swiftly generate personalized products based on consumer preferences. This research extends the technology acceptance model to explore consumer perspectives and inclinations regarding AI-generated fashion items. The framework incorporates perceived utility, perceived simplicity, perceived risk, attitudes toward AI, and fashion engagement. Data were gathered through an online survey, and exploratory and confirmatory factor analyses were conducted to validate the model. The study highlights the significance of the model use and recommends improvements such as testing usability, gathering user feedback, providing clear instructions, and ensuring easy access to customer support. Meanwhile, the findings indicate that fashion enthusiasts are less likely to accept AI-driven design services, due to a need for transparency or better functionality.

Date: 2025
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/JECO.373765 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:23:y:2025:i:1:p:1-30

Access Statistics for this article

Journal of Electronic Commerce in Organizations (JECO) is currently edited by Pedro Isaías

More articles in Journal of Electronic Commerce in Organizations (JECO) from IGI Global
Bibliographic data for series maintained by Journal Editor ().