Global Reach for Community: Experiences of a University-Community Collaboration

Purnendu Mandal, Dale H. Shao and Roger J. Kennedy
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Purnendu Mandal: Marshall University, Huntington, USA
Dale H. Shao: Marshall University, Huntington, USA
Roger J. Kennedy: Chapman Technical Group, USA

Journal of Electronic Commerce in Organizations (JECO), 2004, vol. 2, issue 4, 128-143

Abstract: Community-initiated information dissemination types of activities over the Internet are showing a growing trend in recent years. Local communities realized the potential of enormous benefits in promoting their locality in the Internet. This case focuses on an Internet-based community development project that promotes e-commerce concepts among customers, local businesses, and local government bodies. A volunteer organization, St. Albans Renaissance Group in the State of West Virginia, and a regional university, Marshall University at Huntington, West Virginia, spearheaded the project. The experiences gained in the process of developing a large Web site are discussed here. This case suggests an approach that could be used to develop Web sites for e-commerce in cash strapped local communities, and to increase the likelihood that the initiatives would be successful.

Date: 2004
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