A Movie E-shop Recommendation Model Based on Web Usage and Ontological Data

Andreas Aresti, Penelope Markellou, Ioanna Mousourouli, Spiros Sirmakessis and Athanasios Tsakalidis
Additional contact information
Andreas Aresti: University of Patras, Greece
Penelope Markellou: University of Patras, Greece
Ioanna Mousourouli: University of Patras, Greece
Spiros Sirmakessis: Technological Education Institute of Messolonghi, Greece
Athanasios Tsakalidis: University of Patras, Greece

Journal of Electronic Commerce in Organizations (JECO), 2007, vol. 5, issue 3, 17-34

Abstract: Recommendation systems are special personalization tools that help users to find interesting information and services in complex online shops. Even though today’s e-commerce environments have drastically evolved and now incorporate techniques from other domains and application areas such as Web mining, semantics, arti- ficial intelligence, user modeling, and profiling setting up a successful recommendation system is not a trivial or straightforward task. This paper argues that by monitoring, analyzing, and understanding the behavior of customers, their demographics, opinions, preferences, and history, as well as taking into consideration the specific e-shop ontology and by applying Web mining techniques, the effectiveness of produced recommendations can be significantly improved. In this way, the e-shop may upgrade users’ interaction, increase its usability, convert users to buyers, retain current customers, and establish long-term and loyal one-to-one relationships.

Date: 2007
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jeco.2007070102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:5:y:2007:i:3:p:17-34

Access Statistics for this article

Journal of Electronic Commerce in Organizations (JECO) is currently edited by Pedro Isaías

More articles in Journal of Electronic Commerce in Organizations (JECO) from IGI Global
Bibliographic data for series maintained by Journal Editor ().