Understanding Electronic Commerce Adoption in Bruneian SMEs: A Replication of the Application of TAM and Perceived Strategic Value Models

Afzaal H. Seyal and Md. Mahbubur Rahim
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Afzaal H. Seyal: Institute of Technology Brunei, Brunei
Md. Mahbubur Rahim: Monash University at Clayton, Australia

Journal of Electronic Commerce in Organizations (JECO), 2010, vol. 8, issue 4, 32-50

Abstract: This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers’ perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are significant, whereas four out of five adoption factors are a significant determinant of e-commerce. Factor analysis was applied to test the measurement model and the structured model was tested through canonical correlation. Based on the results, conclusions have been made.

Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeco00:v:8:y:2010:i:4:p:32-50

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