Sustainopreneurship and E-Entrepreneurship: A Strategic Perspective

Nitu Ghosh and S. K. Prasad
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Nitu Ghosh: REVA University, India
S. K. Prasad: REVA University, India

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2021, vol. 11, issue 1, 36-54

Abstract: The dynamism in millennial business environment has mandated focused attention to the relationship between entrepreneurship and sustainable development due to the ingenuity of the issues for continual sustainability of business, economics, and society. Sustainopreneurship has received much attention from different research domains recently. Sustainopreneurship can offer a strategic perspective towards further growth and sustenance of e-entrepreneurship that has dramatically revolutionized economic development, industrial growth, and sustainable development of society. This study examines how sustainopreneurship could transform e-entrepreneurship, e-entrepreneurship models, along with dimensions of sustainopreneurship have been highlighted. The research design adopted is conceptual and conclusions have been derived from data solicited through focus group interviews of entrepreneurs and delphi method. A sustaino-e-entrepreneurship model is proposed for accomplishment of SDGs and continual sustainability. The study has immense practical relevance in revolutionizing entrepreneurship.

Date: 2021
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