Innovation Proposal in the E-Commerce of Exponential Handcrafted SMEs of Enterpreneur Women With the Interfaces of the Creative Economy

Jovanna Nathalie Cervantes-Guzmán, Juan Mejía-Trejo and Guillermo Vázquez-Ávila
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Jovanna Nathalie Cervantes-Guzmán: Universidad de Guadalajara, Mexico
Juan Mejía-Trejo: Universidad de Guadalajara, Mexico
Guillermo Vázquez-Ávila: Universidad de Guadalajara, Mexico

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2021, vol. 11, issue 1, 55-70

Abstract: The main purpose of this research is to develop a proposal for innovation in the e-commerce of exponential artisanal SMEs of women entrepreneurs in developing countries using the interfaces of the creative economy. The methodology used was deductive, exploratory, descriptive, correlational, and documentary. The research has the potential to explain the phenomena that are considered as deviation from the prediction or behavioral bias of the decision-making models, to achieve the growth of companies on a larger scale. The study was conducted using a study group: businesswomen.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:11:y:2021:i:1:p:55-70

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