Sustainability Innovation Enabled by Digital Entrepreneurship in Franchise Organizations

Ye-Sho Chen
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Ye-Sho Chen: Louisiana State University, USA

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2021, vol. 11, issue 1, 71-85

Abstract: In responding to United Nations' Sustainable Development Goals, using digital entrepreneurship to replicate proven sustainability innovation is an effective approach to scaling up the franchise systems to achieve the goals. The authors show a platform of sustainability innovation enabled by digital entrepreneurship in nurturing a trusted franchisor-franchisee relationship to grow the franchise system. The platform is a digital nervous system consisting of technology networks, social networks, value networks, and responsive networks. The platform is grounded in synergistically integrating the digital capability of developing and disseminating working knowledge globally and effective entrepreneurial solutions locally. Sustainability innovation through such a methodology is a win-win approach to both franchisor and franchisees. An exemplar illustration of how franchise systems help in the fight against COVID-19 is included.

Date: 2021
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