Artificial Intelligence in E-Entrepreneurship Training: Enhancing Digital Skills and Innovation Diffusion in Indonesia

Amri Dunan, Bambang Mudjiyanto, Ahmad Budi Setiawan, Syarifuddin Syarifuddin, Rukman Pala, Muhammad Rustam, Dida Dirgahayu, Buyamin Buyamin, Mu'man Nuryana and Hartiningsih Hartiningsih
Additional contact information
Amri Dunan: The National Research and Innovation Agency, Indonesia
Bambang Mudjiyanto: The National Research and Innovation Agency, Indonesia
Ahmad Budi Setiawan: The National Research and Innovation Agency, Indonesia
Syarifuddin Syarifuddin: The National Research and Innovation Agency, Indonesia
Rukman Pala: The National Research and Innovation Agency, Indonesia
Muhammad Rustam: The National Research and Innovation Agency, Indonesia
Dida Dirgahayu: The National Research and Innovation Agency, Indonesia
Buyamin Buyamin: The National Research and Innovation Agency, Indonesia
Mu'man Nuryana: The National Research and Innovation Agency, Indonesia
Hartiningsih Hartiningsih: The Regional Research and Innovation Agency, Indonesia

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2025, vol. 15, issue 1, 1-22

Abstract: This study explored the integration of artificial intelligence (AI) in e-entrepreneurship education, focusing on its impact on personalized learning, skill development, and student engagement. Using the diffusion of innovations framework, it examined factors influencing AI adoption, including infrastructure, educator preparedness, and ethical concerns. Through semi-structured interviews with Gen Z learners and focus groups with educators and AI technologists, the research identified key challenges—AI complexity, resistance to change, and data privacy. The study demonstrated that AI tools, such as personalized learning systems and business simulations, enhance entrepreneurial training by providing adaptive learning and real-time feedback. It concluded with policy recommendations to ensure inclusive access, especially for underserved entrepreneurs and contributes to understanding AI's transformative potential in bridging Indonesia's digital skills gap.

Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJEEI.386065 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:15:y:2025:i:1:p:1-22

Access Statistics for this article

International Journal of E-Entrepreneurship and Innovation (IJEEI) is currently edited by Charice Hayes

More articles in International Journal of E-Entrepreneurship and Innovation (IJEEI) from IGI Global Scientific Publishing
Bibliographic data for series maintained by Journal Editor ().