Encouraging User-Generated Content with a Conceptional Social Media Communication Process Model

Isabel Anger and Christian Kittl
Additional contact information
Isabel Anger: Evolaris Next Level GmbH, Austria
Christian Kittl: Evolaris Next Level GmbH, Austria

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2012, vol. 3, issue 1, 33-41

Abstract: Internet phenomena like Facebook or Twitter hold great potential for companies. The 21st century’s social networks are platforms for the (semi) public exchange of information that is produced and consumed by users alike. For an organisation, taking an active part in these conversations can support the efforts to gain more trust, co-shape the organisation’s image and obtain knowledge from user-generated content. User-generated content can help optimise processes and act as a testimonial for the organisation’s services and products. This work offers an outline of motivation for, types and use of user-generated content in Social Media and provides a conceptional process model facilitating external knowledge management within organisational communication measures in Social Media.

Date: 2012
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/jeei.2012010103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:3:y:2012:i:1:p:33-41

Access Statistics for this article

International Journal of E-Entrepreneurship and Innovation (IJEEI) is currently edited by Charice Hayes

More articles in International Journal of E-Entrepreneurship and Innovation (IJEEI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().