Infographics: An Approach of Innovative Communication Tool for E-Entrepreneurship Marketing

Waralak V. Siricharoen
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Waralak V. Siricharoen: Computer Science Department, School of Science and Technology, University of the Thai Chamber of Commerce, Bangkok, Thailand

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2013, vol. 4, issue 2, 54-71

Abstract: Infographics were used to support the work of journalism back in 1980s. It may be used to accommodate newsletters, newspapers, magazines, and reports. Now the infographics have been applied for telling the story. Additionally, the changing lifestyle in digital age, data and information need to be quicker and easier processed. People scan for the headlines and graphics (usually in pictures, graphs, charts) that draw their interest. They spend less time to consider whether it is worth further reading. Interactive, Multimedia and Video infographics can be created in 3D to make it more appreciative than regular illustrative pictures and text, especially for the difficult and complicated contents. For the people who need to communicate quickly; the spoken or printed account is sometimes too difficult for understanding. With infographics can escalate the growth of e-entrepreneurship, they will be very useful as the well-organized, easy-to-understand, eye-catchy, and shareability marketing tools. The suggestive guidelines of infographics creation are also addressed. This paper also includes the history, importance, and benefit of infographics in general and introduces the tools for making infographics professionally.

Date: 2013
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