Recommender Systems: The Importance of Personalization in E-Business Environments

Nikolaos Polatidis and Christos K. Georgiadis
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Nikolaos Polatidis: Department of Applied Informatics, University of Macedonia, Thessaloniki, Greece
Christos K. Georgiadis: Department of Applied Informatics, University of Macedonia, Thessaloniki, Greece

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2013, vol. 4, issue 4, 32-46

Abstract: Due to the rapid growth of the internet in conjunction with the information overload problem the use of recommender systems has started to become necessary for both e-businesses and customers. However there are other factors such as privacy and trust that make customers suspicious. This paper gives an overview of recommendation systems, the benefits that both the business and the customers have and an explanation of the challenges, which if faced can make the personalization process better for both parties. Moreover an outline of current studies is given along with an overview of Amazon's recommendations in order to clarify that the use of recommender systems is beneficial for an e-business in many ways and also for a valuable customer of such business.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:4:y:2013:i:4:p:32-46

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