Developing Forecasting Model in Thailand Fashion Market Based on Statistical Analysis and Content-Based Image Retrieval

Komaek Kawinakrathiti, Suphakant Phimoltares and Patcha Utiswannakul
Additional contact information
Komaek Kawinakrathiti: Technopreneurship and Innovation Management Program, Graduate School, Chulalongkorn University, Bangkok, Thailand
Suphakant Phimoltares: Department of Mathematics and Computer Science, Faculty of Science, Chulalongkorn University, Bangkok, Thailand
Patcha Utiswannakul: Department of Creative Arts, Faculty of Fine and Applied Arts, Chulalongkorn University, Bangkok, Thailand

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2015, vol. 5, issue 1, 32-46

Abstract: Traditional trend forecasting process in Thailand fashion industry was challenged by a fast fashion. In this paper, the Content-Based Image Retrieval (CBIR) technique is utilized for retrieval of a fashion trendsetter in fast fashion influence. Firstly, six fashion theories were implemented as 12 variables affecting the trendsetter. Cluster analysis, and factor analysis approach were used to find out the source of a fashion trendsetter as well. Cluster analysis separated all samples into three groups with different fashion ways. Moreover, factor analysis technique grouped all variables into three important factors. From such techniques, Internet media clearly is the best source of a fashion trendsetter. In the authors' model, traditional forecasting sources were added up with a fast fashion influence from CBIR. Then, the CBIR was evaluated in terms of efficiency compared with a real fashion expert in the Thai fashion industry. From statistical test, spatial color distribution yields high efficiency in selecting similar fashion style as a fashion expert.

Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJEEI.2015010103 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:5:y:2015:i:1:p:32-46

Access Statistics for this article

International Journal of E-Entrepreneurship and Innovation (IJEEI) is currently edited by Charice Hayes

More articles in International Journal of E-Entrepreneurship and Innovation (IJEEI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().