Exploring How Women Entrepreneurs Use Technology for Idea Generation

Erastus Ndinguri, Krisanna Machtmes, Ryan J. Machtmes and Jessica Hill
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Erastus Ndinguri: Framingham State University, Framingham, MA, USA
Krisanna Machtmes: Ohio University, Athens, OH, USA
Ryan J. Machtmes: Thinking Research, Athens, OH, USA
Jessica Hill: Holyoke Community College, Holyoke, MA, USA

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2015, vol. 5, issue 2, 24-38

Abstract: The study explores the relationship between the extent of use and access to emerging technology in business by women entrepreneurs and the different characteristics that may trigger generation of business ideas. The study was conducted through use of an interpretive scale of how women entrepreneurs use emerging technology. Several research questions were answered, including: “Do demographic characteristics play a role in knowing and using emerging technology?”; “Are there differences between the extent of use of emerging technologies and different entrepreneur women characteristics?” and “Is there a possible predictive model of idea generation and business formation, as measured by use of technology overall item mean score?”

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:5:y:2015:i:2:p:24-38

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