Concept and Application of Entrepreneurship Business Canvas Abstract

Fernando Almeida
Additional contact information
Fernando Almeida: Faculty of Engineering of Oporto University, INESC TEC, Porto, Portugal

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2017, vol. 7, issue 2, 23-43

Abstract: The executive summary is a fundamental element of a business plan, being essential to present it in a concise, practical and objective manner. This article presents an innovative approach of building an executive summary that facilitates its creation and maintenance process. For this purpose, a canvas model framework consisting of five building blocks is proposed, respectively: product presentation, value proposition, marketing analysis, strategic positioning, and financial analysis. This framework was adopted and validated in the context of an entrepreneurship classroom. The findings indicate that three benefits stand out, namely the offer of a more focus tool, clear and concise and fast to build. The perception of these benefits is greater for students with previous experience as entrepreneurs, being independent to the origin course of students and their professional experience.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJEEI.2017070102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeei00:v:7:y:2017:i:2:p:23-43

Access Statistics for this article

International Journal of E-Entrepreneurship and Innovation (IJEEI) is currently edited by Charice Hayes

More articles in International Journal of E-Entrepreneurship and Innovation (IJEEI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().