E-Entrepreneurship and Innovation in Franchising

Ye-Sho Chen
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Ye-Sho Chen: Louisiana State University, Baton Rouge, USA

International Journal of E-Entrepreneurship and Innovation (IJEEI), 2019, vol. 9, issue 1, 1-12

Abstract: Franchising has been a popular approach to growing a business. Developing an effective strategy of e-entrepreneurship and innovation for growing a franchise business and making it resilient is also getting popular. In this article, the authors show that building up a good “family” relationship between the franchisor, the franchisees, and the communities is the real essence of franchising, and the e-entrepreneurship and innovation strategy shall be designed to enhance and advance the “family” relationship. Specifically, the authors discuss the strategy of how to make e-entrepreneurship and innovation “meaningful” in franchising. Future trends on making franchises resilient, cyber security and sustainability are also discussed.

Date: 2019
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