Using Theory to Drive Influenza Related Text Messaging Interventions: A Pilot Study to Evaluate the Development of the Theory Based Influenza Related Text Messages Content for Clarity, Internal Consistency, and Content Validity

Patricia Wiseman and Kathie Records
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Patricia Wiseman: College of Nursing and Health Innovation, Arizona State University, Phoenix, AZ, USA
Kathie Records: College of Nursing, University of Missouri - St. Louis, St. Louis, MO, USA

International Journal of E-Health and Medical Communications (IJEHMC), 2015, vol. 6, issue 2, 44-58

Abstract: The Advisory Committee on Immunization Practice recommends all children be vaccinated annually against Influenza. Given the increased use of technology as a strategy to increase immunization coverage, theory-based text messaging may result in higher vaccination rates than traditional vaccine reminders. This article describes the development of theory-based text messages for parents of 5 to 8-year-old children that can be implemented in primary care settings. The development of the text messages was guided by constructs from the Health Belief Model. A pilot study was conducted with community pediatric vaccine health care providers (n = 6), and parents of 5 to 8-year-old children (n = 8) to evaluate the text message content for clarity, internal consistency, and content validity. The evaluation results indicated that our intervention was successful in creating a low cost, theory-based educational intervention that garnered community investment and met the cultural relevance and literacy needs of the priority population.

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jehmc0:v:6:y:2015:i:2:p:44-58

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