A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development

Paul Hawking and Carmine Sellitto
Additional contact information
Paul Hawking: College of Business, Institute for Logistics and Supply Chain Management, Victoria University, Melbourne, Australia
Carmine Sellitto: College of Business, Institute for Logistics and Supply Chain Management, Victoria University, Melbourne, Australia

International Journal of Enterprise Information Systems (IJEIS), 2017, vol. 13, issue 2, 22-33

Abstract: The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.

Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJEIS.2017040102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jeis00:v:13:y:2017:i:2:p:22-33

Access Statistics for this article

International Journal of Enterprise Information Systems (IJEIS) is currently edited by Gianluigi Viscusi

More articles in International Journal of Enterprise Information Systems (IJEIS) from IGI Global
Bibliographic data for series maintained by Journal Editor ().