Assessing Trust and Intention to Continue Using Internet Banking Through Security Dimension Impact: A Partial Least Squares Analysis

Normalini Md. Kassim and Sulaiman Haruna
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Normalini Md. Kassim: Universiti Sains Malaysia, Malaysia
Sulaiman Haruna: Universiti Sains Malaysia, Malaysia

International Journal of Enterprise Information Systems (IJEIS), 2020, vol. 16, issue 2, 134-147

Abstract: Internet banking is gaining popularity in Malaysia due to its convenience which is achieved by unique business interactions between banking institutions and customers via websites and mobile applications. Based on the past studies, this article developed a research framework to gauge the impact of security dimensions on customer's trust towards intention to continue using Internet banking. By testing the framework using a sample of 163 internet banking users, this study offers significant insights into the potential confidentiality dimensions has significant influence on customer's trust towards intention to continue using Internet banking. The findings revealed that although there was an insignificant relationship between authentication, data integrity and non-repudiation dimension towards customer trust might be the user think that confidentiality was most important factor that contribute to customer's trust level. Consequently, this study presents and supports the important role of trust as a considerable determinant of intention to continue using Internet banking.

Date: 2020
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