Examining the Role of Mobile Self-Efficacy in the Word-of-Mouth / Mobile Product Reviews Relationship

Christopher P. Furner, Robert Zinko and Zhen Zhu
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Christopher P. Furner: East Carolina University, Greenville, USA
Robert Zinko: Texas A&M University - Central Texas, Killeen, USA
Zhen Zhu: China University of Geosciences, Wuhan, China

International Journal of E-Services and Mobile Applications (IJESMA), 2018, vol. 10, issue 4, 40-60

Abstract: This article examines the role that mobile self-efficacy plays in the relationship between word of mouth and mobile product reviews. Using a mobile product review simulator, the authors demonstrate an inverted U-shape relationship where individuals prefer moderate information quality rather than either low or excessive information quality when assessing the trustworthiness of on-line reviews. Furthermore, mobile self-efficacy was shown to interact with information quality to increase trust and purchase intention.

Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jesma0:v:10:y:2018:i:4:p:40-60

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International Journal of E-Services and Mobile Applications (IJESMA) is currently edited by Rajeev Dwivedi

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