Exploration of Location-Based Services Adoption

Brad McKenna, Tuure Tuunanen and Lesley A. Gardner
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Brad McKenna: Portsmouth Business School, University of Portsmouth, Portsmouth, UK
Tuure Tuunanen: Department of Computer Science and Information Systems, University of Jyväskylä, Jyväskylä, Finland
Lesley A. Gardner: Department of ISOM, University of Auckland, Auckland, New Zealand

International Journal of E-Services and Mobile Applications (IJESMA), 2014, vol. 6, issue 1, 1-22

Abstract: The purpose of this paper is to explore aspects of user perceptions of their use of location-based services. As mobile technologies become more ubiquitous in the general population, it is reasonable to assume that individuals will consume services and software to enhance their aspirations and entertainment desires. This study begins by constructing a location-based service prototype simulation. It then conducts an experiment and analysis based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model. A survey was developed to extract usage information from participants, followed by an analysis of the results using PLS. The analysis shows significant indicators that suggest behaviour patterns of early adopters of location-based services are being observed. This paper applies the UTAUT model using a location-based service experiment to understand the underlying perceptions of individuals who may adopt location-based services. The authors study the effects of multiple parameters on the use of a location-based service simulation. Through this simulation and a following survey, current perceptions of LBS are investigated and insights gained.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jesma0:v:6:y:2014:i:1:p:1-22

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International Journal of E-Services and Mobile Applications (IJESMA) is currently edited by Rajeev Dwivedi

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