 Modeling Loyalty Intention and Word-of-Mouth Behavior towards Fast Moving Technology Products (FMTP)Swagato Chatterjee
International Journal of E-Services and Mobile Applications (IJESMA), 2016, vol. 8, issue 3, 20-37 Abstract: Fast moving technology products (FMTP), for instance mobile applications, have been characterized as a category which has a high churning rate. This makes customer loyalty one of the major concerns for FMTP marketers. The current study develops and validates an integrated model of loyalty intentions and word-of-mouth (WOM) behavior towards FMTPs using the theories of TAM, planned behavior, social diffusion and satisfaction–loyalty links. The models have been tested in two datasets. Android-based mobile applications (apps) have been used as a sample product from the FMTP category. While SEM has been used to build the structural model of loyalty intention using a survey dataset, 3SLS analysis has been performed on a dataset of consumers' actions obtained from web-scrapping to model loyalty behavior in terms of WOM. The results suggest the comparative importance of various design and marketing aspects of an app that impacts consumer loyalty intentions and WOM behavior. Date: 2016 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:igg:jesma0:v:8:y:2016:i:3:p:20-37 Access Statistics for this article International Journal of E-Services and Mobile Applications (IJESMA) is currently edited by Rajeev Dwivedi More articles in International Journal of E-Services and Mobile Applications (IJESMA) from IGI Global |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.