How Consumer Attitudes Improve Repurchase Intention

Donald Amoroso and Pajaree Ackaradejruangsri
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Donald Amoroso: Auburn University at Montgomery, Montgomery, Alabama, USA
Pajaree Ackaradejruangsri: College of International Management, Ritsumeikan Asia Pacific University, Beppu, Ōita, Japan

International Journal of E-Services and Mobile Applications (IJESMA), 2017, vol. 9, issue 3, 38-61

Abstract: In this research, we study factors such as perceived ease of use, perceived usefulness and personal innovativeness in order to understand the consumer attitude construct to affect loyalty, satisfaction and repurchasing intention of mobile wallet applications in Thailand. We developed a research model based upon previous research where we propose and examine seven constructs. In general, thirteen out of fifteen hypotheses are supported by variables related to mobile technology adoption, usage and retention with the 461 Thai consumers sampled. Personal innovativeness, perceived usefulness, and perceived ease of use strongly loaded on consumer attitudes for mobile wallet applications as originally hypothesized. It was found that consumer attitudes are the key factor that drives satisfaction, increases loyalty and improves repurchase intention of mobile wallet applications in Thailand.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jesma0:v:9:y:2017:i:3:p:38-61

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International Journal of E-Services and Mobile Applications (IJESMA) is currently edited by Rajeev Dwivedi

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