E-Business in Agribusiness: Investigating the E-Readiness of Australian Horticulture Firms

Alemayehu Molla and Konrad Peszynski
Additional contact information
Alemayehu Molla: RMIT University, Australia
Konrad Peszynski: RMIT University, Australia

International Journal of Information Communication Technologies and Human Development (IJICTHD), 2011, vol. 3, issue 2, 1-18

Abstract: This paper explores the e-readiness of firms in the Australian horticulture supply chain. The paper draws from the perceived e-readiness model (PERM) and relies on data collected from a survey of firms in the horticulture sector in Australia. The results indicate that while horticulture firms demonstrate relative organizational preparation for the conduct of e-business, the value network within which they operate does not appear to encourage and support their endeavour. In particular, government and industry associations do not appear to play supportive roles in encouraging the use of e-business among members of the horticulture supply chain. This paper highlights factors that are likely to facilitate or inhibit e-business in agribusiness, an area lacking in research globally. Practitioners such as governments, horticulture associations, growers and growers’ associations, and digital marketplace operators, through understanding the e-readiness factors affecting e-business, can make effective decisions to develop their support, capabilities and offerings respectively.

Date: 2011
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 18/jicthd.2011040101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jicthd:v:3:y:2011:i:2:p:1-18

Access Statistics for this article

International Journal of Information Communication Technologies and Human Development (IJICTHD) is currently edited by Hakikur Rahman

More articles in International Journal of Information Communication Technologies and Human Development (IJICTHD) from IGI Global
Bibliographic data for series maintained by Journal Editor ().