Objectified Knowledge through Social Media: The Case of a Multinational Technology and Consulting Corporation

Fahd-Omair Zaffar and Ahmad Ghazawneh
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Fahd-Omair Zaffar: Department of Applied IT, Chalmers, Göteborgs Universitet, Gothenburg, Sweden
Ahmad Ghazawneh: Department of Informatics, Jönköping University, Jönköping, Sweden

International Journal of Information Communication Technologies and Human Development (IJICTHD), 2013, vol. 5, issue 3, 1-17

Abstract: The developments of new technologies, new scientific initiatives and a new globalized market are giving rise to new forms of collaboration, referred to as mass collaboration. This phenomenon is mainly derived from communities and self-organization, and is based on Web 2.0 technologies, services and tools. This new form of collaboration and technologies are giving rise of emergent social software platforms (ESSP’s) that are adopted by firms worldwide. The main aim of this research is to understand how firms are using such new technologies and collaborative efforts to assist knowledge sharing to achieve objectified knowledge. Central to this research is the proposed knowledge sharing cycle model, which has three main stages - internalization, externalization, and objectification. This model is adapted based on the findings of a case study of internal social media strategy of IBM Corporation. The findings indicate that ESSP’s can be used to support knowledge sharing practices and to help convert knowledge into its different forms in enhancing knowledge acquisition.

Date: 2013
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